Flashback to 2011, and no one said marketing would be the same in 2017. Currently, there are things that are very different from the marketing world of 2010, notably consumer behaviors. But, a few things have seemed to stand the test of time. These things still ring just as true now as they did in 2011, and they are worth keeping in mind in the below tips.
Have One Place for “Main” Content
If the website is not solely about content (i.e. sells products) it makes sense to have a dedicated place for content. This should come in the form of a blog page that is partly separated from the other places of the site. Content could also go in other areas, such as the about page. The about page could have a biography which acts as its own content. But, the main content hosts the bulk of what is read and shared, and these are different things entirely.
Keyword Usage and Moderation
What is a good number of times to use a keyword? Just like it was in 2011, it depends on the length of the content. This is something known as keyword density and it varies. The keyword density should float around 1% to 5% of the total content. The keywords should also float towards the top of the content. This acts as a lead-in to the content below. Basically, Google sees this as “getting to the point” where the content covers the keywords quickly and concisely. Keywords hidden at the end are effective in search results, but they are not as perfect as they can be.
Have Multiple Keywords
Trying to rank for one very specific phrase? Fine, but have a few other phrases in there as well in the target selection. Keywords can be varied as needed, which includes having secondary keywords within the content. Secondary keywords should have a lower density of about 1% to 3%.
For more on keyword usage, densities, and building strong SEO within Internet marketing, look at https://excelsiorinternetmarketing.com/internet-marketing-design/. The link covers all needs of building a strong web presence in 2017 and how some things haven’t changed.