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Understanding The Importance Of Digital Transformation A new digitally efficient and exciting model is what your business will become the moment that you will opt for digital transformation. It is through digital transformation that you will see a number of different advantages but we will focus more on the effect it will have on the sales and marketing department. In the old days, you will be using things like phone calls, mails and fliers. But in today’s modem world, you can now use the internet to accomplish these things. There is less effectiveness when you will use these process but they are still being used today. The very reason for this is that e-commerce has taken center stage and is making these things obsolete. There is no change when you are talking about the purchasing power of the people. Instead of going to a physical store, they will now opt to buy things from the internet and that is what changed. It is now common for most business owners have websites so that they will be able to show the people what they are offering. It is also through the web that people will now know what store will be offering the best price out there. Before consumers will visit any store, they will be able to scan what they want to buy from that store and business owners are capitalizing on that.
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It is by having good reviews that you will have a good reputation online. It is even a single review that can reach a million people when it come to the digital world. And it is these reviews that can be good or bad for your business. It is through these reviews that people will be able to create a perception of who you are. A digital mouth advertising is what these reviews are now referred to.
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It is common for some people to think that having a website and a social media presence is enough. It is true that you will have an edge but that simply is not enough. This is because much of these websites only have standard information. It is these websites that will not be able to provide enough information to its visitors. And there are also some people that use social media sites as a billboard and not an interaction platform. In order to get in touch with their customers, they will now be using the old communication platform which is either the phone or the email. It is these people that are not taking advantage fi digital transformation and not using the digital hook. Another thing that you should be aware of is the mobile web. It is these factors that are considered as a customer acquisition engine. It is very important that your focus is sales and marketing when it comes to your online presence. An ongoing relationship with the clients that you have is also very important.